Changing your SaaS pricing can boost revenue but may also lower conversion...
https://meet-wiki.win/index.php/How_to_Communicate_a_Price_Hike_Without_Tanking_Conversions
Changing your SaaS pricing can boost revenue but may also lower conversion rates. In this article, we explore a real case where a 31% drop in sign-ups led to a 22% increase in revenue