Dark data is the information businesses store but never use—often 55% of their...

https://jaspersmasterinsights.opalvector.com/posts/what-is-kappa-data-services-and-what-does-it-actually-do

Dark data is the information businesses store but never use—often 55% of their data. It costs money to keep and creates security risks. Plus, when AI sifts through all that noise, it slows down projects and lowers quality