Ecommerce marketing works best when each channel supports the next. This...

https://keeganssuperdigests.zenbloomer.com/posts/what-are-the-signs-my-ecommerce-team-is-working-in-silos

Ecommerce marketing works best when each channel supports the next. This article looks at how to connect acquisition, conversion, and retention, then judge the whole system with metrics like CAC, conversion rate, AOV, and repeat purchase rate