Personalization is no longer a perk—it’s what users expect every time they log...

https://dibz.me/blog/what-is-relevance-in-personalization-and-how-is-it-measured-1267

Personalization is no longer a perk—it’s what users expect every time they log in. From streaming services that pick your next binge to fitness apps customizing workouts just for you, tailored experiences make life easier and more engaging