The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.

https://www.fox61.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc

The campaign’s public messaging says it is for “all people,” inviting Christians and non-Christians to consider Jesus.