Treat ecommerce marketing as one connected system, not a set of separate...

https://stateofseo.com/how-do-i-connect-seo-and-paid-ads-so-they-stop-competing/

Treat ecommerce marketing as one connected system, not a set of separate campaigns. The article shows how to link AOV, CAC, conversion rate, and repeat purchases to everyday decisions, with practical examples like WhatsApp and Slack connections.