What the Heck Is horse feed distributors UK?

http://news.latestnewsfinance.com/story/609680/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Gentle horse feed for sensitive stomachs, designed to support comfortable digestion, intestinal health and efficient nutrient uptake. A reduced-starch high-fibre formula with natural components to help maintain steady digestion and overall wellbeing.